Have you heard of the rule of 100? It states that if you spend 100 hours a year, which is 18 minutes a day - in any discipline, you'll be better than 95% of the world, in that discipline. We’ve set out to invest 18 minutes of our day into FMCG startups to help them get started and to accelerate their growth and knowledge from everything we have learnt so far along the way.
To kick things off we have added in free content on becoming retail ready for FMCG in Australia to help demystify the process. We’ve included the key steps and some hot tips that we’ve learnt along the way (often from making the mistakes ourselves).
Come over and join the community. If you commit to 18 minutes a day of learning here, you are on the fast path to becoming an expert.
Move Over, Humans: Pet Wellness Is Here in a Big Way!
We all know the health and wellness industry is booming, and Pets clearly wants to get in on the action. Here are four top sub-trends that are growing rapidly:
1. Personalised pet supplement & health plans
2. Pet mental health products
3. Alternative therapies & pet spas
4. Exclusive pet care clubs
The Humanisation of Pets meta trend continues to build momentum. You can even buy Dog Macarons in the US and get them delivered straight to your door!
So how does this meta trend map into the current Australian FMCG market? We are working on ideas for this as we speak, stay tuned ….
Let's chat. Email us!
Joel, Jarryd & Nicole - Black Ops