Recently we've been testing psychology heuristics (a mental shortcut or bias) to test new digital marketing copy. Why?
In this current market, we are being inundated with copy like "limited time only, on sale now, EOFY sale" etc. Psychology heuristics helps you to think outside the box and use psychology to motivate your customers to purchase instead.
There is a well-documented case study on KFC doing this to increase the sale of their chips by 84%.
We have also used Chat GPT to help come up with the copy so we can test multiple versions until we find the one that works the best. Test the copy with different creatives over a week and see which ones are the most effective.
Check out the below table showing examples of the winning KFC copy and relevant psychology heuristics as well as a prompt you can use for Chat GPT to help generate your own copy.
Want the template? Just email us and we'll send it to you.
Have you seen the movie AIR? Air is the story of Sonny Vaccaro and Nike pursuing basketball rookie (at the time) Michael Jordan, creating a partnership that revolutionises the world of sports and contemporary culture.
One of the things I got out of the movie was the references to Nike's 10 Principles shown below. It is such a fresh perspective on the realities of business and shows the sheer grit and determination required in the early days to get to the massive company that Nike is today.
Worth a read:
Move over PC's and laptops, we are entering the age of spatial computing. Now of course we have watched all the videos about the new Apple Vision Pro and are dying to get one. But we are also enjoying the memes. Will this tech be a gamechanger? We think so.
Let's chat. Email us!
Joel, Jarryd & Nicole - Black Ops