The war with margin is getting even harder and it’s never been more important to know all your numbers than right now. We are super passionate about teaching our clients how to win by getting margin right at the start. First of all let’s tackle where it can go so wrong, we see this a lot and we have been here too at times.
Getting this wrong and miscalculating margin causes a snowball effect, first hitting profitability, then the ongoing viability of the business as well as missed opportunities, negotiation challenges, competitive disadvantage and even quality compromises.
The question we are asking ourselves at the moment, and the question you are likely asking yourself too, is how can small brands win when they are getting squeezed on both sides when it comes to margin.
So what do you do?
There is a lot of talk about the growing Joyconomy, and we need all that we can get of it!
One of the big buzzwords driving it is 'Dopamine'. We have heard of Dopamine cafe's, Dopamine chocolate and even 'Dopamine dressing'. So if you see people arriving in the office with more pop colours than usual - give them a high five. Because they are happy and it's making you happy too.
Let's chat. Email us!
Joel, Jarryd & Nicole - Black Ops