Rapid Product Development

A standard product development process can look very complex, from numerous stage gates, approval meetings, sign offs, consumer research, R&D, engineering, testing, manufacture and the list goes on. It is long, arduous and often painful - and full of long processes, report writing and wasteful meetings. The challenge comes when we look to accelerate this process, ensuring we are still following a robust process and not skipping any corners.

Some of the biggest causes for delayed Product Development that I have seen and experienced are:

• Data fear — lack of real data on which to base business decisions, instead relying on the endless loop of internal discussions
• Scope creep — the original scope changes as the project drags on, perpetuating the delay and resulting in an end result that doesn’t meet the original objective
• Alignment across teams — the bigger the teams, the more time is needed to ensure everyone remains aligned during the product development process
• Decision paralysis — this is a problem caused by too many good ideas, sometimes we can’t move forward because there is no clear process to funnel all the good ideas into the right idea

So how do you overcome these causes for delay?

We have developed a process that has saved our clients between 6 and 12 months on their usual product development timelines. In addion to gaining accelerated speed to market, earlier profit than forecast and additional business growth, our process also achieves cross-functional team alignment, pre-launch confidence and momentum.

Nicole Short

Product Development + Marketing Consultant

Chat with us about how Rapid Profit Development could help your business grow fast. Book in your free 30 minute consultation with us today.